mimbi blog: insights & news

Changing your retail media platform can bring significant benefits. However, without a robust migration strategy, advertisers and agencies face risks.

From navigating differences in data privacy regulations to balancing global scale with local relevance, strategies are needed to consolidate insights and drive performance across markets. This article will explore the key obstacles global teams face in unlocking the full potential of retail media, and provide solutions to address these multifaceted challenges.

TACOS (Total Advertising Cost of Sales), a metric that's gaining traction over traditional ROAS (Return on Advertising Spend), especially when it comes to compare performances across various Retail Media networks.

As a brand or agency investing in retail media advertising, maximizing your return on ad spend (ROAS) is critical. With the right optimization strategies, retail media can drive substantial incremental sales both online and in-store.In this comprehensive guide, we'll provide 10 actionable tips to help you improve ROAS from your retail media campaigns based on industry best practices.

In this post, we'll explore the key requirements brands and agencies should look for when evaluating retail media analytics platforms.

Retail media represents a huge opportunity, but capitalizing on its precision targeting requires connecting siloed data sources. This article examines the obstacles brands face consolidating customer, channel, infrastructure, and organizational data as well as strategies to integrate insights across touchpoints and maximize retail media ROI.

As an agency, monitoring client campaigns across retail media networks is challenging. This guide teaches you how to build professional dashboards with the right metrics, automate reporting, and avoid common mistakes.

At mimbi, our primary goal is to provide unrivaled solutions in retail media measurement and analytics. As we continue to grow and expand our horizons, we are looking for top talent to help us push the boundaries of our offerings.

The lack of standards across metrics, data quality, attribution models, and more has made it difficult to optimize investments.

Dive into the meteoric rise of retail media with 8 compelling data points. Discover why brands are reallocating their marketing budgets to this pivotal ad channel. Retail media isn't just for sales anymore - it's reshaping brand strategies.

mimbi, has secured a seed round to enhance its platform, empowering brands to refine their retail media investment.

Powered by OpenAI's latest natural language capabilities, this intelligent bot helps brands, sellers and agencies quickly identify retail media networks that align with their business goals.

A new survey from IAB Europe highlights the urgent need for standardization in retail media, especially around measurement and attribution.

Retail media is booming but serious measurement challenges threaten future growth. Data clean rooms have limitations, while current measurement methodologies fail to provide cross-channel optimization. Learn why brands need more holistic retail media measurement.