Blog

mimbi blog: insights & news

IAB/MRC Retail Media Measurement Guidelines, 2023
News
January 30, 2024

Retail Media gets more transparent and reliable: IAB/MRC releases landmark measurement standards

The lack of standards across metrics, data quality, attribution models, and more has made it difficult to optimize investments.
Amazon ads ROI
Mimbi platform
January 23, 2024

3 key reports to manage Amazon ads for profitability

Brand Analytics, Inventory, and Returns — provide tremendous insights into increase Amazon ads ROI
Mimbi platform
January 23, 2024

How to optimize data segmentation: a walkthrough of mimbi's transformative "Segment" feature

A key capability is mimbi's "Segment" feature, which allows users to restructure their data according to customizable parameters.
mimbi product catalog mapping
Mimbi platform
January 23, 2024

Product Catalog Mapping: why and how to analyze Retail Media performance by product, category, or brand

Let's explore why product-level retail media analysis is so vital for brands and how you can get started mapping your product catalog to unlock greater visibility into performance.
Switch between CitrusAd and Criteo
Insights
December 21, 2023

Bidirectional mastery: a technical blueprint for switching between Criteo and CitrusAd with reporting continuity

Changing your retail media platform can bring significant benefits. However, without a robust migration strategy, advertisers and agencies face risks.
Global ecommerce and retail media
Insights
December 19, 2023

Maximising retail media budgets: 5 challenges for global ecommerce teams in 2024 and beyond

From navigating differences in data privacy regulations to balancing global scale with local relevance, strategies are needed to consolidate insights and drive performance across markets. This article will explore the key obstacles global teams face in unlocking the full potential of retail media, and provide solutions to address these multifaceted challenges.
TACOS (Total Advertising Cost of Sales)
Insights
December 11, 2023

TACOS: balancing simplicity and precision to benchmark Retail Media performance

TACOS (Total Advertising Cost of Sales), a metric that's gaining traction over traditional ROAS (Return on Advertising Spend), especially when it comes to compare performances across various Retail Media networks.
Mimbi platform
December 6, 2023

The Retail Media advantage you didn't know you had as a Marketplace Seller

In this post, we’ll explore the limitations of current retail media analytics and outline the key features marketplace sellers should look for, especially when using a marketplace aggregator.
retail media networks gpt
Retail Media Market
November 23, 2023

Introducing our free ChatGPT-powered Retail Media Network Finder (Beta)

Powered by OpenAI's latest natural language capabilities, this intelligent bot helps brands, sellers and agencies quickly identify retail media networks that align with their business goals.
Mimbi platform
November 14, 2023

Integrating insights: merging Digital Shelf and Retail Media data for enhanced results

Success in this new environment requires understanding how digital shelf content and retail media efforts connect to drive product performance. By linking analytics across organic and paid channels, brands can make smarter optimization decisions and get the most from their retail media budgets.
How to optimize ROAS and other Retail Media KPIs
Insights
November 8, 2023

10 tips to improve your Retail Media performance

As a brand or agency investing in retail media advertising, maximizing your return on ad spend (ROAS) is critical. With the right optimization strategies, retail media can drive substantial incremental sales both online and in-store.In this comprehensive guide, we'll provide 10 actionable tips to help you improve ROAS from your retail media campaigns based on industry best practices.
Switch between CitrusAd and Criteo
Insights
December 21, 2023

Bidirectional mastery: a technical blueprint for switching between Criteo and CitrusAd with reporting continuity

Changing your retail media platform can bring significant benefits. However, without a robust migration strategy, advertisers and agencies face risks.
Global ecommerce and retail media
Insights
December 19, 2023

Maximising retail media budgets: 5 challenges for global ecommerce teams in 2024 and beyond

From navigating differences in data privacy regulations to balancing global scale with local relevance, strategies are needed to consolidate insights and drive performance across markets. This article will explore the key obstacles global teams face in unlocking the full potential of retail media, and provide solutions to address these multifaceted challenges.
TACOS (Total Advertising Cost of Sales)
Insights
December 11, 2023

TACOS: balancing simplicity and precision to benchmark Retail Media performance

TACOS (Total Advertising Cost of Sales), a metric that's gaining traction over traditional ROAS (Return on Advertising Spend), especially when it comes to compare performances across various Retail Media networks.
How to optimize ROAS and other Retail Media KPIs
Insights
November 8, 2023

10 tips to improve your Retail Media performance

As a brand or agency investing in retail media advertising, maximizing your return on ad spend (ROAS) is critical. With the right optimization strategies, retail media can drive substantial incremental sales both online and in-store.In this comprehensive guide, we'll provide 10 actionable tips to help you improve ROAS from your retail media campaigns based on industry best practices.
retail media analytics platform
Insights
September 22, 2023

Retail Media Analytics: what brands and agencies should look for in a platform

In this post, we'll explore the key requirements brands and agencies should look for when evaluating retail media analytics platforms.
Insights
September 12, 2023

Retail Media Analytics: connecting disparate data sources for better decision making

Retail media represents a huge opportunity, but capitalizing on its precision targeting requires connecting siloed data sources. This article examines the obstacles brands face consolidating customer, channel, infrastructure, and organizational data as well as strategies to integrate insights across touchpoints and maximize retail media ROI.
Insights
September 12, 2023

Retail Media dashboards for Agencies: the ultimate guide

As an agency, monitoring client campaigns across retail media networks is challenging. This guide teaches you how to build professional dashboards with the right metrics, automate reporting, and avoid common mistakes.
Bastien Cohen-Chalton - Head of Product Mimbi
News
October 9, 2023

Welcome Bastien, our Head of Product

At mimbi, our primary goal is to provide unrivaled solutions in retail media measurement and analytics. As we continue to grow and expand our horizons, we are looking for top talent to help us push the boundaries of our offerings.
IAB/MRC Retail Media Measurement Guidelines, 2023
News
January 30, 2024

Retail Media gets more transparent and reliable: IAB/MRC releases landmark measurement standards

The lack of standards across metrics, data quality, attribution models, and more has made it difficult to optimize investments.
News
September 13, 2023

The Retail Media surge: 8 data points underscoring its significance

Dive into the meteoric rise of retail media with 8 compelling data points. Discover why brands are reallocating their marketing budgets to this pivotal ad channel. Retail media isn't just for sales anymore - it's reshaping brand strategies.
News
September 14, 2023

Mimbi Raises €1.5 Million to Revolutionize Retail Media Data Analysis

mimbi, has secured a seed round to enhance its platform, empowering brands to refine their retail media investment.
retail media networks gpt
Retail Media Market
November 23, 2023

Introducing our free ChatGPT-powered Retail Media Network Finder (Beta)

Powered by OpenAI's latest natural language capabilities, this intelligent bot helps brands, sellers and agencies quickly identify retail media networks that align with their business goals.
IAB Europ Retail Media 2023
Retail Media Market
September 13, 2023

IAB Europe Retail Media Standards Survey 2023: the need for measurement standards in Retail Media

A new survey from IAB Europe highlights the urgent need for standardization in retail media, especially around measurement and attribution.
Data clean room limitations for retail media measurement
Retail Media Market
September 12, 2023

The Retail Media measurement challenge: why data clean rooms aren't enough

Retail media is booming but serious measurement challenges threaten future growth. Data clean rooms have limitations, while current measurement methodologies fail to provide cross-channel optimization. Learn why brands need more holistic retail media measurement.

Ready to join the future of retail media?

Join our beta user community and help develop the next generation of retail media tools!