Introducing our free ChatGPT-powered Retail Media Network Finder (Beta)
Powered by OpenAI's latest natural language capabilities, this intelligent bot helps brands, sellers and agencies quickly identify retail media networks that align with their business goals.
Integrating insights: merging Digital Shelf and Retail Media data for enhanced results
Success in this new environment requires understanding how digital shelf content and retail media efforts connect to drive product performance. By linking analytics across organic and paid channels, brands can make smarter optimization decisions and get the most from their retail media budgets.
10 tips to improve your Retail Media performance
As a brand or agency investing in retail media advertising, maximizing your return on ad spend (ROAS) is critical. With the right optimization strategies, retail media can drive substantial incremental sales both online and in-store.In this comprehensive guide, we'll provide 10 actionable tips to help you improve ROAS from your retail media campaigns based on industry best practices.
Why Retail Media marketers prefer analyzing their mimbi data in Looker or Power BI
For a holistic and flexible retail media analysis, Business Intelligence (BI) tools like Looker Studio, and Power BI stand out from the crowd.
Product Catalog Mapping: why and how to analyze Retail Media performance by product, category, or brand
Let's explore why product-level retail media analysis is so vital for brands and how you can get started mapping your product catalog to unlock greater visibility into performance.
Welcome Bastien, our Head of Product
At mimbi, our primary goal is to provide unrivaled solutions in retail media measurement and analytics. As we continue to grow and expand our horizons, we are looking for top talent to help us push the boundaries of our offerings.
Retail Media gets more transparent and reliable: IAB/MRC releases landmark measurement standards
The lack of standards across metrics, data quality, attribution models, and more has made it difficult to optimize investments.
How to optimize data segmentation: a walkthrough of mimbi's transformative "Segment" feature
A key capability is mimbi's "Segment" feature, which allows users to restructure their data according to customizable parameters.
Retail Media Analytics: what brands and agencies should look for in a platform
In this post, we'll explore the key requirements brands and agencies should look for when evaluating retail media analytics platforms.
Mimbi Raises €1.5 Million to Revolutionize Retail Media Data Analysis
mimbi, has secured a seed round to enhance its platform, empowering brands to refine their retail media investment.
The Retail Media surge: 8 data points underscoring its significance
Dive into the meteoric rise of retail media with 8 compelling data points. Discover why brands are reallocating their marketing budgets to this pivotal ad channel. Retail media isn't just for sales anymore - it's reshaping brand strategies.
IAB Europe Retail Media Standards Survey 2023: the need for measurement standards in Retail Media
A new survey from IAB Europe highlights the urgent need for standardization in retail media, especially around measurement and attribution.