Retail Media gets more transparent and reliable: IAB/MRC releases landmark measurement standards
The lack of standards across metrics, data quality, attribution models, and more has made it difficult to optimize investments.
3 key reports to manage Amazon ads for profitability
Brand Analytics, Inventory, and Returns — provide tremendous insights into increase Amazon ads ROI
How to optimize data segmentation: a walkthrough of mimbi's transformative "Segment" feature
A key capability is mimbi's "Segment" feature, which allows users to restructure their data according to customizable parameters.
Product Catalog Mapping: why and how to analyze Retail Media performance by product, category, or brand
Let's explore why product-level retail media analysis is so vital for brands and how you can get started mapping your product catalog to unlock greater visibility into performance.
Bidirectional mastery: a technical blueprint for switching between Criteo and CitrusAd with reporting continuity
Changing your retail media platform can bring significant benefits. However, without a robust migration strategy, advertisers and agencies face risks.
Maximising retail media budgets: 5 challenges for global ecommerce teams in 2024 and beyond
From navigating differences in data privacy regulations to balancing global scale with local relevance, strategies are needed to consolidate insights and drive performance across markets. This article will explore the key obstacles global teams face in unlocking the full potential of retail media, and provide solutions to address these multifaceted challenges.
TACOS: balancing simplicity and precision to benchmark Retail Media performance
TACOS (Total Advertising Cost of Sales), a metric that's gaining traction over traditional ROAS (Return on Advertising Spend), especially when it comes to compare performances across various Retail Media networks.
The Retail Media advantage you didn't know you had as a Marketplace Seller
In this post, we’ll explore the limitations of current retail media analytics and outline the key features marketplace sellers should look for, especially when using a marketplace aggregator.
Introducing our free ChatGPT-powered Retail Media Network Finder (Beta)
Powered by OpenAI's latest natural language capabilities, this intelligent bot helps brands, sellers and agencies quickly identify retail media networks that align with their business goals.
Integrating insights: merging Digital Shelf and Retail Media data for enhanced results
Success in this new environment requires understanding how digital shelf content and retail media efforts connect to drive product performance. By linking analytics across organic and paid channels, brands can make smarter optimization decisions and get the most from their retail media budgets.
10 tips to improve your Retail Media performance
As a brand or agency investing in retail media advertising, maximizing your return on ad spend (ROAS) is critical. With the right optimization strategies, retail media can drive substantial incremental sales both online and in-store.In this comprehensive guide, we'll provide 10 actionable tips to help you improve ROAS from your retail media campaigns based on industry best practices.