How mimbi works

From raw data
to actionnable insights

mimbi provides a centralised and secure way to deliver data with the granularity, speed and accuracy you need.

Collect

Easily connect 100+ data sources relevant to retail media and ecommerce using pre-built connectors. Securely import the data you need (media, sales, product catalog, etc.) automatically using your credentials. Match custom data sources to enrich existing data. mimbi securely owns and stores your data.

mimbi collect illustration

Harmonize

mimbi automatically harmonizes your data using SQUARE, our unified data model. Resolve discrepancies and inconsistencies through AI-powered normalization. Comprehensive data catalog covers business terms, metrics, dimensions and KPIs for full utilization. Reduces manual effort so you can focus on high-value actions.

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Transform

Clean, organize and transform data on your terms with no-code scripts. Blend, aggregate, group data. Rename, translate outputs. Define custom fields and rules to extract more insights. Ditch manual reporting and wrangling. Transform data without coding or tech expertise.

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Learn

Visualize and monitor data through custom, cross-retailer dashboards using your own standards. Explore, analyze and visualize to understand performance your way. Break free from vendor lock-in and turn data into insightful, cross-channel reports.

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Share

Export transformed data to your preferred platforms and tools including BI tools, data warehouses, marketing mix models and more. Enable multi-destination data loading. Maximize existing data and tools through automation. Let data flow seamlessly across your organization.

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Platform

One single platform for your Retail Media & Commerce Data

From fragmented data to cross-channel analytics

Organize

All your commerce data,
in one place

Integrating your commerce, advertising and sales metrics has never been easier. Centralise data from all your brands or accounts. Harmonise your KPIs and create your own metrics with our engineering.

Analyze

Insights tailored to your needs

Turn raw numbers into visual insights fast. Slice and dice your data to quickly identify the segments that matter. mimbi can also be extended to the BI tool of your choice.

Automate

All your channels working together

Monitor all your retail media spend easily. Automate actions and prevent cross-channel canibalisation. Use your data where it counts

Use Cases for Marketing & eCommerce teams

Stretch your imagination: mimbi's potential is unlimited

I want to
Accelerate incremental sales
I want to
Unlock the power of unified data
I want to
Gain a competitive edge
I want to
Streamline performance analysis
I want to
Measure beyond ROAS
I want to
Make data-driven decisions for my campaigns
I want to
Accelerate incremental sales
I want to
Unlock the power of unified data
I want to
Gain a competitive edge
I want to
Streamline performance analysis
I want to
Measure beyond ROAS
I want to
Make data-driven decisions for my campaigns
I want to
Invest my budget strategically
I want to
Accelerate reporting
I want to
Get a comprehensive analysis
I want to
Merge media, sales and market data
I want to
Simplify data management
I want to
Get AI-driven insights
I want to
Invest my budget strategically
I want to
Accelerate reporting
I want to
Get a comprehensive analysis
I want to
Merge media, sales and market data
I want to
Simplify data management
I want to
Get AI-driven insights
Introducing SQUARE

SQUARE, your unfair advantage

The most advanced commerce data model

mimbi square illustration

Automated data integration

An advanced solution for consolidating media, sales and product data across major platforms. SQUARE can adapt to any data source related to campaigns or SKUs.

AI-enhanced analytical precision

Leveraging state-of-the-art AI technology, SQUARE excels in accurately matching and harmonizing data from diverse sources, ensuring data integrity and relevance with normalized fields and metrics.

Extensive data catalog

SQUARE provides a curated data catalog tailored to retail, encompassing all relevant metrics and KPIs, facilitating thorough understanding and effective utilization of data.

Operational efficiency

By automating routine data management tasks, SQUARE offers seamless access to retail media insights, and provides scalability and replicability to global brands and agencies.

Solutions

Cut complexity. Maximize ROI.

An end-to-end solution for your retail media activities. Make every marketing effort count by strategically investing in the right places, backed by data-driven decisions.

mimbi for Brands

Driving brands success with SKU-level precision

Gain a comprehensive understanding into the incremental impact of your retail media investments on sales and where to allocate your budget.

Automate your reporting and analysis

Uncover winning ad strategies

Harmonize retail and D2C sales channels

mimbi for Agencies

Have the right conversations
with your clients

Your clients rely on you to plan for their success. Use mimbi for transparent, evidence-based insights to optimize ad budgets and boost sales.

Get a bird's view across clients, in one screen

Cut reporting time, without compromising the integrity of insights

Manage ads for profitability, with specifics for the retail industry

mimbi for Sellers

Optimize your marketplaces' ads

Stop relying on guesswork and gain comprehensive insights into the performance of your campaigns across marketplaces. Refine your sponsored products strategy and budget allocation.

Leverage e-Commerce analytics across-marketplaces

Get all your advertising, sales and product data in one place

Grow sales and maximize profitabiity

mimbi for Consultancies

Shift your focus to strategic decision-making

Data is essential for effective strategic decision-making in today's fast-paced retail media environment. Consolidate your clients' diverse retail and media data sources into a single, centralized platform to streamline access and analysis.

Get data at the speed and accuracy your customers need

Innovate with measurement and optimisation projects

Prioritize data-driven initiatives and insights

mimbi for Retailers

Turn data into your hottest revenue stream

mimbi's flexible data model and API architecture allow you to easily expand data sharing as your business partnerships evolve.

Provide brands with timely, actionable insights

Make your data your newest product offering

Retain your retailer's DNA

FAQs

With mimbi's intuitive platform and dedicated team, onboarding is a breeze, and running your data analytics becomes a seamless part of your daily workflow.

How can I share my data with mimbi?

Sharing your data with mimbi is a simple and secure process. You can easily connect your data sources to our platform using our pre-built connectors for various retail media networks, e-commerce platforms, and marketing channels. If your data source is not listed among our existing connectors, you can upload your data files directly to mimbi or use our generic connectors for databases and data warehouses.

Do I need a technical background to use the platform effectively?

Using the mimbi platform does not require a technical background, as it is designed to be user-friendly and accessible to marketing and commerce teams. With intuitive navigation, drag-and-drop tools, and pre-built templates, you can easily organize your data and generate actionnable insights. Comprehensive documentation and a dedicated support team are available to guide users through the platform.

Is there a guide or help center available to assist me?

mimbi clients benefit from a personalized onboarding process tailored to their specific needs and goals. After onboarding, clients have access to a comprehensive help center with detailed guides, tutorials, and FAQs. Clients can always reach out to their dedicated account manager for further assistance. mimbi's extensive support system ensures clients get the most out of the platform.

Can I manage multiple accounts from a single login?

Yes, mimbi allows you to manage multiple accounts from a single login, making it convenient for global brands and agencies. Our platform's workspace capabilities enable you to seamlessly connect and handle various advertising accounts within a single mimbi account. You can easily switch between different accounts, ensuring efficient management and monitoring of your clients' or brands' advertising efforts

How can I start?

To get started with mimbi, simply reach out to us through our contact form, and we'll be in touch promptly to schedule a demo. During the demo, we'll take the time to understand your unique challenges and showcase how mimbi's capabilities can help you overcome them. After the demo, we can agree on a trial phase, allowing you to experience the platform's benefits firsthand before committing to a contract.

Still have questions?

Contact us now, we're here to help

Contact

Ready to break silos?

Datas silos slow your growth. Discover mimbi to make all your channel work together and manage ads for profitability.

mimbi collect sources examples
mimbi home dashboard
mimbi share destinations examples