About Mimbi

Stop guessing the impact of your retail media investments. Measure them accurately.

Mimbi aims to revolutionize retail media by empowering brands with tools for accurate campaign analysis and AI-powered insights to drive informed decisions and profitability.

people talking in office

Our story & mission

If you're reading this, it's likely that you've encountered a familiar challenge: witnessing large marketing budgets being poured into initiatives and campaigns, without clear visibility into the true impact of those investments, particularly in retail.

We are a passionate team of commerce experts with a shared vision: to revolutionize the retail media industry.

We’re building mimbi from the ground up, assembling a diverse and talented team dedicated to empowering established brands and their agencies to thrive in the retail media game and drive incremental sales.

​​Say goodbye to disjointed campaign analysis and hello to a new era of precision.

Our mission is to equip businesses with accurate campaign analysis tools and AI-powered data-driven insights to enable informed decision-making, fueling growth and driving profitability.


Meet the founding team

For the last 15 years, (e)commerce and digital advertising have been our playing field.

Mickael Froger

Serial entrepreneur, previously Founder and CEO at Lengow, Synetik.

Frédéric Clement

Previously CMO at Lengow, product and marketing manager at Criteo.

Mimbi in numbers

Retail media is booming and it’s no wonder why. Brands are recognizing the immense value of partnering with retailers to access their invaluable customer data.


mimbi is born

+35 years

expertise in ecommerce & advertising


retail networks connected


Our board of directors

Experienced professionals, specialized in fast growing companies

Marc Menassé

A French entrepreneur and investor in early-stage startups, Marc is behind a number of European tech success stories.

Emmanuel Grenier

Emmanuel Grenier is Executive Director of E-Commerce and a member of the Executive Committee of the Carrefour Group.  He was previously CEO of Cdiscount and Executive Director of e-commerce at Groupe Casino.

Among our investors

Our commitments

Our guiding principles, developed over years of serving brand and agency marketers like you, are at the core of everything we do.

Democratized data

We believe that democratizing data is the key to unlocking the full potential of retail media. We’re committed to providing our clients with transparent tools and all the resources they need to succeed.Through our user-friendly solutions and state-of-the-art algorithms, we empower our clients to make informed decisions and drive meaningful results.


Our team has a proven track record of developing innovative product data tools. We have an unwavering commitment to rolling out new and groundbreaking solutions that revolutionize the way businesses leverage not only campaign data, but true retail ones also. Harness the power of mimbi's cutting-edge AI solutions to unlock growth opportunities for your business.

Customer centricity

Our customers are at the heart of everything we do. We listen to user feedback, understand their needs, and tailor our solutions accordingly. Together with our customers, we forge strong and lasting partnerships built on trust and robust tools that empower their success.

Ready to break silos?

Datas silos slow your growth. Discover mimbi to make all your channel work together and manage ads for profitability.

mimbi collect sources examples
mimbi home dashboard
mimbi share destinations examples