Blogs about


Bastien Cohen-Chalton - Head of Product Mimbi
October 9, 2023

Welcome Bastien, our Head of Product

At mimbi, our primary goal is to provide unrivaled solutions in retail media measurement and analytics. As we continue to grow and expand our horizons, we are looking for top talent to help us push the boundaries of our offerings.
IAB/MRC Retail Media Measurement Guidelines, 2023
January 30, 2024

Retail Media gets more transparent and reliable: IAB/MRC releases landmark measurement standards

The lack of standards across metrics, data quality, attribution models, and more has made it difficult to optimize investments.
September 13, 2023

The Retail Media surge: 8 data points underscoring its significance

Dive into the meteoric rise of retail media with 8 compelling data points. Discover why brands are reallocating their marketing budgets to this pivotal ad channel. Retail media isn't just for sales anymore - it's reshaping brand strategies.
September 14, 2023

Mimbi Raises €1.5 Million to Revolutionize Retail Media Data Analysis

mimbi, has secured a seed round to enhance its platform, empowering brands to refine their retail media investment.

Ready to join the future of retail media?

Join our beta user community and help develop the next generation of retail media tools!