Powered by OpenAI's latest natural language capabilities, this intelligent bot helps brands, sellers and agencies quickly identify retail media networks that align with their business goals.

A new survey from IAB Europe highlights the urgent need for standardization in retail media, especially around measurement and attribution.

Retail media is booming but serious measurement challenges threaten future growth. Data clean rooms have limitations, while current measurement methodologies fail to provide cross-channel optimization. Learn why brands need more holistic retail media measurement.