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Retail Media Market

retail media networks gpt
November 23, 2023

Introducing our free ChatGPT-powered Retail Media Network Finder (Beta)

Powered by OpenAI's latest natural language capabilities, this intelligent bot helps brands, sellers and agencies quickly identify retail media networks that align with their business goals.
IAB Europ Retail Media 2023
September 13, 2023

IAB Europe Retail Media Standards Survey 2023: the need for measurement standards in Retail Media

A new survey from IAB Europe highlights the urgent need for standardization in retail media, especially around measurement and attribution.
Data clean room limitations for retail media measurement
September 12, 2023

The Retail Media measurement challenge: why data clean rooms aren't enough

Retail media is booming but serious measurement challenges threaten future growth. Data clean rooms have limitations, while current measurement methodologies fail to provide cross-channel optimization. Learn why brands need more holistic retail media measurement.

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