Blogs about


Switch between CitrusAd and Criteo
December 21, 2023

Bidirectional mastery: a technical blueprint for switching between Criteo and CitrusAd with reporting continuity

Changing your retail media platform can bring significant benefits. However, without a robust migration strategy, advertisers and agencies face risks.
Global ecommerce and retail media
December 19, 2023

Maximising retail media budgets: 5 challenges for global ecommerce teams in 2024 and beyond

From navigating differences in data privacy regulations to balancing global scale with local relevance, strategies are needed to consolidate insights and drive performance across markets. This article will explore the key obstacles global teams face in unlocking the full potential of retail media, and provide solutions to address these multifaceted challenges.
TACOS (Total Advertising Cost of Sales)
December 11, 2023

TACOS: balancing simplicity and precision to benchmark Retail Media performance

TACOS (Total Advertising Cost of Sales), a metric that's gaining traction over traditional ROAS (Return on Advertising Spend), especially when it comes to compare performances across various Retail Media networks.
How to optimize ROAS and other Retail Media KPIs
November 8, 2023

10 tips to improve your Retail Media performance

As a brand or agency investing in retail media advertising, maximizing your return on ad spend (ROAS) is critical. With the right optimization strategies, retail media can drive substantial incremental sales both online and in-store.In this comprehensive guide, we'll provide 10 actionable tips to help you improve ROAS from your retail media campaigns based on industry best practices.
retail media analytics platform
April 29, 2024

Retail Media Analytics: what brands and agencies should look for in a platform

In this post, we'll explore the key requirements brands and agencies should look for when evaluating retail media analytics platforms.
September 12, 2023

Retail Media Analytics: connecting disparate data sources for better decision making

Retail media represents a huge opportunity, but capitalizing on its precision targeting requires connecting siloed data sources. This article examines the obstacles brands face consolidating customer, channel, infrastructure, and organizational data as well as strategies to integrate insights across touchpoints and maximize retail media ROI.
September 12, 2023

Retail Media dashboards for Agencies: the ultimate guide

As an agency, monitoring client campaigns across retail media networks is challenging. This guide teaches you how to build professional dashboards with the right metrics, automate reporting, and avoid common mistakes.

Ready to join the future of retail media?

Join our beta user community and help develop the next generation of retail media tools!