As a brand or agency investing in retail media advertising, maximizing your return on ad spend (ROAS) is critical. With the right optimization strategies, retail media can drive substantial incremental sales both online and in-store.In this comprehensive guide, we'll provide 10 actionable tips to help you improve ROAS from your retail media campaigns based on industry best practices.
Retail media represents a huge opportunity, but capitalizing on its precision targeting requires connecting siloed data sources. This article examines the obstacles brands face consolidating customer, channel, infrastructure, and organizational data as well as strategies to integrate insights across touchpoints and maximize retail media ROI.
As an agency, monitoring client campaigns across retail media networks is challenging. This guide teaches you how to build professional dashboards with the right metrics, automate reporting, and avoid common mistakes.