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The importance of SCOPES in aligning Retail Media strategies with business objectives

Frederic CLEMENT
June 17, 2024
20
min read

As a brand or marketplace seller, you are constantly challenged to create, analyze, and optimize campaigns that drive results and align with key business objectives. Whether you’re launching a new product, defending market share, or looking to boost profitability, it’s essential to ensure your campaign strategies and KPIs are tailored to your unique goals and constraints.

At mimbi, we get it. That’s why we introduced SCOPES — powerful, mimbi-specific objects that provide the foundation for optimizing and analyzing your retail media campaigns, so you can anchor your plans in the metrics that matter most to your business.

The power of SCOPES


mimbi’s SCOPES give you an unprecedented level of clarity and granularity in understanding your retail media performance. Just specify your focus areas — like identifying top-performing SKUs or analyzing category-level conversion rate — and mimbi will build a customized SCOPE with all the data you need to make smart optimization decisions. It’s like getting a telescope and microscope in one convenient package, empowering you to grow your retail media results in ways you never thought possible.

Under the hood: COLLECT and TRANSFORM


SCOPES are the “children” of mimbi’s core components: COLLECT and TRANSFORM.

mimbi COLLECT data

COLLECT automatically ingests raw data from various sources, including ad platforms (Amazon ads, Criteo...), product catalogs (PIM, Shopify...), and sales channels, centralizing all your commerce data in one place.

TRANSFORM then takes this data and organizes it into analysis-ready datasets, applying business logic and calculations to make it more meaningful and valuable.

mimbi TRANSFORM to create new SCOPES

The end result is SCOPES — focused subsets of your retail media data, tailored to answer specific business questions or support key use cases. And just like children inherit traits from their parents, SCOPES inherit the core data management capabilities of COLLECT and TRANSFORM:

Automatic refreshing: as new data flows in through COLLECT, your SCOPES are automatically refreshed, so you’re always working with the latest and greatest information.

Easy customization: using TRANSFORM’s no-code modeling tools, SCOPES can be easily customized, allowing you to adjust metrics, dimensions, and data sources to fit your exact needs.

New metrics and brand aggregation in mimbi SCOPE

The objective is to gain unique insights and value, each SCOPE you build in mimbi adds unique value and insight to help you grow your retail media campaigns. By aligning your SCOPES with specific business objectives and constraints, you can then:

  • Identify the most effective strategies for launching new products and maximizing awareness and trial
  • Defend market share against aggressive competitors by understanding which tactics resonate best with your target audience
  • Improve profitability for high-volume SKUs by pinpointing optimization opportunities at a granular level
  • And so much more

mimbi SCOPES turn your retail media data into an actionable growth playbook!

Aligning campaigns with business goals


Your success depends on your ability to align campaign strategies with business objectives. mimbi’s SCOPES give brands, sellers and agencies a powerful tool for doing just that, enabling insights-driven optimization and automation to help grow retail media results. Whether you’re launching a new product, defending market share, or optimizing for profitability, mimbi SCOPES ensure your campaigns are always aligned with the metrics that matter most.

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