Success in this new environment requires understanding how digital shelf content and retail media efforts connect to drive product performance. By linking analytics across organic and paid channels, brands can make smarter optimization decisions and get the most from their retail media budgets.

For a holistic and flexible retail media analysis, Business Intelligence (BI) tools like Looker Studio, and Power BI stand out from the crowd.

Let's explore why product-level retail media analysis is so vital for brands and how you can get started mapping your product catalog to unlock greater visibility into performance.

A key capability is mimbi's "Segment" feature, which allows users to restructure their data according to customizable parameters.