Blogs about

Mimbi platform

June 17, 2024

The importance of SCOPES in aligning Retail Media strategies with business objectives

‍As a brand or marketplace seller, you are constantly challenged to create, analyze, and optimize campaigns that drive results and align with key business objectives. Whether you’re launching a new product, defending market share, or looking to boost profitability, it’s essential to ensure your campaign strategies and KPIs are tailored to your unique goals and constraints.
Retail media budget monitoring
May 2, 2024

Mastering Retail Media: 5 essential indicators to monitor Retail Media budgets (Part 3)

Discover 5 powerful indicators to effectively monitor and optimize your retail media advertising budgets. mimbi's analytics platform provides brands and agencies with insights to proactively manage pacing, maximize ROI, and minimize wasted spend.
April 30, 2024

Mastering Retail Media: 5 ways mimbi TRANSFORM drive (even more!) results (Part 2)

Discover how mimbi TRANSFORM simplifies data transformations and analysis for retail media managers. From test and learn management to out of stock impact analysis, explore 5 advanced use cases that showcase the platform's versatility and effectiveness in maximizing your retail media impact.
mimbi transform data
April 30, 2024

Mastering Retail Media: 5 ways mimbi TRANSFORM drives results (Part 1)

Discover 5 powerful use cases of mimbi TRANSFORM for retail media managers. From custom labels to automated KPI calculations, learn how to maximize your impact.
mimbi TRANSFORM
April 9, 2024

TRANSFORM: Empowering non-technical teams with no-code Retail Media Analytics

mimbi TRANSFORM - the easiest way for retail media teams to go from raw data to powerful insights without writing a single line of code.
mimbi SQUARE
March 18, 2024

Unlocking Retail Media success: Introducing Square

SQUARE is the most advanced data model for Retail Media and Commerce Analytics (Amazon, Criteo...). Take control of your commerce data and move faster.
Amazon ads ROI
January 23, 2024

3 key reports to manage Amazon ads for profitability

Brand Analytics, Inventory, and Returns — provide tremendous insights into increase Amazon ads ROI
December 6, 2023

The Retail Media advantage you didn't know you had as a Marketplace Seller

In this post, we’ll explore the limitations of current retail media analytics and outline the key features marketplace sellers should look for, especially when using a marketplace aggregator.
November 14, 2023

Integrating insights: merging Digital Shelf and Retail Media data for enhanced results

Success in this new environment requires understanding how digital shelf content and retail media efforts connect to drive product performance. By linking analytics across organic and paid channels, brands can make smarter optimization decisions and get the most from their retail media budgets.
Retail Media Business Intelligence
October 23, 2023

Why Retail Media marketers prefer analyzing their mimbi data in Looker or Power BI

For a holistic and flexible retail media analysis, Business Intelligence (BI) tools like Looker Studio, and Power BI stand out from the crowd.
mimbi product catalog mapping
January 23, 2024

Product Catalog Mapping: why and how to analyze Retail Media performance by product, category, or brand

Let's explore why product-level retail media analysis is so vital for brands and how you can get started mapping your product catalog to unlock greater visibility into performance.

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