Blogs about
Mimbi platform
Mastering Retail Media: 5 ways mimbi TRANSFORM drive (even more!) results (Part 2)
Discover how mimbi TRANSFORM simplifies data transformations and analysis for retail media managers. From test and learn management to out of stock impact analysis, explore 5 advanced use cases that showcase the platform's versatility and effectiveness in maximizing your retail media impact.
Mastering Retail Media: 5 ways mimbi TRANSFORM drives results (Part 1)
Discover 5 powerful use cases of mimbi TRANSFORM for retail media managers. From custom labels to automated KPI calculations, learn how to maximize your impact.
TRANSFORM: Empowering non-technical teams with no-code Retail Media Analytics
mimbi TRANSFORM - the easiest way for retail media teams to go from raw data to powerful insights without writing a single line of code.
Unlocking Retail Media success: Introducing Square
SQUARE is the most advanced data model for Retail Media and Commerce Analytics (Amazon, Criteo...). Take control of your commerce data and move faster.
3 key reports to manage Amazon ads for profitability
Brand Analytics, Inventory, and Returns — provide tremendous insights into increase Amazon ads ROI
The Retail Media advantage you didn't know you had as a Marketplace Seller
In this post, we’ll explore the limitations of current retail media analytics and outline the key features marketplace sellers should look for, especially when using a marketplace aggregator.
Integrating insights: merging Digital Shelf and Retail Media data for enhanced results
Success in this new environment requires understanding how digital shelf content and retail media efforts connect to drive product performance. By linking analytics across organic and paid channels, brands can make smarter optimization decisions and get the most from their retail media budgets.
Why Retail Media marketers prefer analyzing their mimbi data in Looker or Power BI
For a holistic and flexible retail media analysis, Business Intelligence (BI) tools like Looker Studio, and Power BI stand out from the crowd.
Product Catalog Mapping: why and how to analyze Retail Media performance by product, category, or brand
Let's explore why product-level retail media analysis is so vital for brands and how you can get started mapping your product catalog to unlock greater visibility into performance.
How to optimize data segmentation: a walkthrough of mimbi's transformative "Segment" feature
A key capability is mimbi's "Segment" feature, which allows users to restructure their data according to customizable parameters.
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