Blogs about
Mimbi platform
Mastering your product portfolio: optimize campaigns with mimbi
Transforming your product portfolio into something actionable requires deep insights that go beyond surface-level data.
The importance of SCOPES in aligning Retail Media strategies with business objectives
As a brand or marketplace seller, you are constantly challenged to create, analyze, and optimize campaigns that drive results and align with key business objectives. Whether you’re launching a new product, defending market share, or looking to boost profitability, it’s essential to ensure your campaign strategies and KPIs are tailored to your unique goals and constraints.
Mastering Retail Media: 5 essential indicators to monitor Retail Media budgets (Part 3)
Discover 5 powerful indicators to effectively monitor and optimize your retail media advertising budgets. mimbi's analytics platform provides brands and agencies with insights to proactively manage pacing, maximize ROI, and minimize wasted spend.
Mastering Retail Media: 5 ways mimbi TRANSFORM drive (even more!) results (Part 2)
Discover how mimbi TRANSFORM simplifies data transformations and analysis for retail media managers. From test and learn management to out of stock impact analysis, explore 5 advanced use cases that showcase the platform's versatility and effectiveness in maximizing your retail media impact.
Mastering Retail Media: 5 ways mimbi TRANSFORM drives results (Part 1)
Discover 5 powerful use cases of mimbi TRANSFORM for retail media managers. From custom labels to automated KPI calculations, learn how to maximize your impact.
TRANSFORM: Empowering non-technical teams with no-code Retail Media Analytics
mimbi TRANSFORM - the easiest way for retail media teams to go from raw data to powerful insights without writing a single line of code.
Unlocking Retail Media success: Introducing Square
SQUARE is the most advanced data model for Retail Media and Commerce Analytics (Amazon, Criteo...). Take control of your commerce data and move faster.
3 key reports to manage Amazon ads for profitability
Brand Analytics, Inventory, and Returns — provide tremendous insights into increase Amazon ads ROI
The Retail Media advantage you didn't know you had as a Marketplace Seller
In this post, we’ll explore the limitations of current retail media analytics and outline the key features marketplace sellers should look for, especially when using a marketplace aggregator.
Integrating insights: merging Digital Shelf and Retail Media data for enhanced results
Success in this new environment requires understanding how digital shelf content and retail media efforts connect to drive product performance. By linking analytics across organic and paid channels, brands can make smarter optimization decisions and get the most from their retail media budgets.
Why Retail Media marketers prefer analyzing their mimbi data in Looker or Power BI
For a holistic and flexible retail media analysis, Business Intelligence (BI) tools like Looker Studio, and Power BI stand out from the crowd.
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