Free tool

Retail Media KPIs & metrics calculator

This easy-to-use Retail Media KPI Calculator helps marketers, sellers, brands, and agencies quickly measure campaign success (sponsored products...) across 25+ metrics examples and formulas.

Free Retail Media metrics calculator

mimbi's Retail Media KPI Calculator is a comprehensive yet free tool designed to quickly understand and calculate over 25 key performance indicators.

With just a few clicks, this user-friendly calculator provides instant results, clear explanations and formulas, from basic ones like Click-Through Rate to advanced indicators such as Incremental ROAS.

FAQs

Questions and answers about our free Retail Media (sponsored products...) measurement calculator

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Why such a tool?

We created this user-friendly Retail Media KPI Calculator to address a common industry challenge: the lack of clear, accessible information on KPI definitions and calculation methods. Born from our own struggles to find reliable resources online, this tool offers marketers, sellers, brands, and agencies a simple way to calculate and understand key retail media metrics, making campaign analysis and strategy optimization effortless.

How many KPIs are currently available?

Currently, the tool encompasses 28 distinct performance indicators.

What if I want to contribute?

If you would like to add new KPIs or suggest changes or corrections, please contact us!

What is mimbi's role in the retail media industry?

mimbi.io provides a retail media intelligence platform designed to help both brands and agencies better allocate their budgets and inform the next cycle of their advertising strategy. It provides data aggregation to bring together retail media networks, business data and teams in a transparent way.
More about our automatic metrics calculations.

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