Top CitrusAd retail media networks
CitrusAd operates a unified retail media platform enabling retailers to monetize digital real estate and brands to boost sales through targeted campaigns at the point of purchase.
Working with leading global retailers, CitrusAd streamlines media sales and ad serving. Supported by Epsilon, the platform connects on-site retail media with off-site capabilities so brands can engage customers more holistically across the web.
At mimbi, we decided to collect as much data as possible about Retail Media Networks and share it with the community, here is what you need to know about retailers working with CitrusAd Retail Media Platform.
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Questions and answers about our Citrus Retail Media Networks listContact
Mimbi simplifies gathering and analyzing retail media performance data. The platform consolidates insights from retail media networks automatically, eliminating manual data extraction.
With mimbi, brands can visualize unified cross-channel data within their existing tech stack.
We focus primarily on the US and European markets (top markets are the UK, Germany and France), with partial coverage of LATAM and APAC. Smaller markets are particularly interesting when they are dominated by local retailers that global brands may not necessarily know about. Click here to access our full index.
For retailers, CitrusAd provide a valuable way to monetize customer data and site traffic. For brands or advertisers, CitrusAd offer a unique opportunity to reach consumers at critical points in the purchase process, while often providing a more direct attribution of advertising spend to sales.
The data is a mix of technology detected on retailers' websites, data collected from ad tech vendors' websites, and PR and publicly available data. Thanks to the growing retail media community around mimbi, we are getting more and more market insights, that allow us to update data on a monthly basis.
Mimbi.io provides a retail media analytics platform designed to help both brands and agencies better allocate their budgets and inform the next cycle of their advertising strategy. It provides data aggregation to bring together retail media networks, business data and teams in a transparent way.
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