List of Retail Media Networks
The retail media industry is booming with over 200 retail media networks worldwide in 2024. Global brands struggle to navigate this rapidly growing space, which mimbi aims to make more transparent through a collaborative database.
Top 2024 commerce media networks database
How big is the retail media industry? How many retail media networks are there? Who are the top networks in the industry?
The retail media market is booming, with both online-only players and brick-and-mortar stores launching their advertising networks.
Global/local brands and agencies are finding it increasingly difficult to navigate this space.
At mimbi, we decided to collect as much data as possible and share it with the community. As this is a fast moving environment, we also expect the community to help us update, correct and evolve this table to make it a collaborative database that everyone can use.
For now, you’ll find more than 200+ commerce media networks from the US, EMEA, LATAM and APAC, with public data we collect (last update November, 2024) for each of them that you can filter.
You can directly access retailers powered by Criteo or CitrusAd or the ones operating in the US or Europe.
If you would like to participate, please contact us!
Today, the largest retail media networks operate in the US, a market dominated by players such as Amazon or Walmart. In Europe, the market is more fragmented, and while Amazon is still a strong player, local players can be strong, such as grocery chains (e.g. Carrefour or Tesco) that dominate the FMCG space.
To date, we account for more than 100 retail media networks around the world, and that number is growing every day. These networks can be operated by online pure-players and/or brick-and-mortar retailers, using in-house technology or technology from vendors such as Criteo, Citrus or Dunnhumby.
We focus primarily on the US and European markets (top markets are the UK, Germany and France), with partial coverage of LATAM and APAC. Smaller markets are particularly interesting when they are dominated by local retailers that global brands may not necessarily know about.
For retailers, Retail Media Networks provide a valuable way to monetize customer data and site traffic. For brands or advertisers, Retail Media Networks offer a unique opportunity to reach consumers at critical points in the purchase process, while often providing a more direct attribution of advertising spend to sales.
The data is a mix of technology detected on retailers' websites, data collected from ad tech vendors' websites, and PR and publicly available data. Thanks to the growing retail media community around mimbi, we are getting more and more market insights, that allow us to update data on a monthly basis.
Mimbi.io provides a retail media intelligence platform designed to help both brands and agencies better allocate their budgets and inform the next cycle of their advertising strategy. It provides data aggregation to bring together retail media networks, business data and teams in a transparent way.
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