European commerce media networks database
How big is the retail media industry in Europe? How many retail media networks are there? Who are the top networks in the industry?
The retail media market is booming, with both online-only players (like Zalando or Cdiscount) and brick-and-mortar stores (like Carrefour or Tesco) launching their advertising networks.
Global/local brands and agencies are finding it increasingly difficult to navigate this space with numerous options like Unlimitail, Boots Media Group or Otto Advertising.
At mimbi, we decided to collect as much data as possible and share it with the community. As this is a fast moving environment, we also expect the community to help us update, correct and evolve this table to make it a collaborative database that everyone can use.
For now, you’ll find more than 100+ commerce media networks in EMEA with public data we collect (last update November, 2023) for each of them that you can filter.
If you would like to participate, please contact us!
Questions and answers about our Top Retail Media Networks in Europe listContact
In Europe, the market is fragmented, and while Amazon is still a strong player, local players can be strong, such as grocery chains (e.g. Carrefour or Tesco) that dominate the FMCG space. We also identify market leaders like Allegro (Poland) or BOL (Netherlands).
For retailers, Retail Media Networks provide a valuable way to monetize customer data and site traffic. For brands or advertisers, Retail Media Networks offer a unique opportunity to reach consumers at critical points in the purchase process, while often providing a more direct attribution of advertising spend to sales.
The data is a mix of technology detected on retailers' websites, data collected from ad tech vendors' websites, and PR and publicly available data. Thanks to the growing retail media community around mimbi, we are getting more and more market insights, that allow us to update data on a monthly basis.
Mimbi.io provides a retail media intelligence platform designed to help both brands and agencies better allocate their budgets and inform the next cycle of their advertising strategy. It provides data aggregation to bring together retail media networks, business data and teams in a transparent way.
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