Updated: May, 2024

Europe's
Top Retail Media Networks

The retail media industry is flourishing across Europe, with a significant portion of the world's 200+ retail media networks operating within the EU and UK in 2024. As global brands seek to maximize their presence in this complex and diverse market, this index offers a solution to enhance transparency.

European retail media networks

2024 European commerce media networks database

How big is the retail media industry in Europe? How many retail media networks are there? Who are the top networks in the industry?

The retail media market is booming, with both online-only players (like Zalando or Cdiscount) and brick-and-mortar stores (like Carrefour or Tesco) launching their advertising networks.

Global/local brands and agencies are finding it increasingly difficult to navigate this space with numerous options like Unlimitail, Boots Media Group or Otto Advertising.

At mimbi, we decided to collect as much data as possible and share it with the community. As this is a fast moving environment, we also expect the community to help us update, correct and evolve this table to make it a collaborative database that everyone can use.

For now, you’ll find more than 100+ commerce media networks in  EMEA with public data we collect (last update March, 2024) for each of them that you can filter.

If you would like to participate, please contact us!

FAQs

Questions and answers about our 2024 Top Retail Media Networks in Europe list

Contact
What are the largest Retail Media Networks in Europe?

In Europe, the market is fragmented, and while Amazon is still a strong player, local players can be strong, such as grocery chains (e.g. Carrefour or Tesco) that dominate the FMCG space. We also identify market leaders like Allegro (Poland) or BOL (Netherlands).

How many Retail Media Networks are currently in Europe?

To date, we account for more than 100 retail media networks in Europe, and that number is growing every day. These networks can be operated by online pure-players and/or brick-and-mortar retailers, using in-house technology or technology from vendors such as Criteo, Citrus or Dunnhumby.

What geographies are covered by the Retail Media Networks listed on mimbi’s index?

We focus primarily on the US and European markets (top markets are the UK, Germany and France), with partial coverage of LATAM and APAC. Smaller markets are particularly interesting when they are dominated by local retailers that global brands may not necessarily know about. See our full index

What types of businesses can benefit from Retail Media?

For retailers, Retail Media Networks provide a valuable way to monetize customer data and site traffic. For brands or advertisers, Retail Media Networks offer a unique opportunity to reach consumers at critical points in the purchase process, while often providing a more direct attribution of advertising spend to sales.

Where does the data in this index come from, and how often is the list updated?

The data is a mix of technology detected on retailers' websites, data collected from ad tech vendors' websites, and PR and publicly available data. Thanks to the growing retail media community around mimbi, we are getting more and more market insights, that allow us to update data on a monthly basis.

What is mimbi's role in the retail media industry?

Mimbi.io provides a retail media intelligence platform designed to help both brands and agencies better allocate their budgets and inform the next cycle of their advertising strategy. It provides data aggregation to bring together retail media networks, business data and teams in a transparent way.

Ready to join the future of retail media?

Join our beta user community and help develop the next generation of retail media tools!