Top Omnichannel Retail Media Networks
The intersection of brick-and-mortar retail and retail media has grown significantly in recent years, creating a fast-evolving landscape.
As both e-commerce and physical store sales continue to shape modern shopping habits, the synergy between these two sectors has led to new opportunities and challenges for brands and advertisers alike.
With global retailers and marketplace sellers striving to optimize their reach across both digital and in-store touchpoints, this index provides a valuable resource to enhance transparency and strategic decision-making.
2025 list of online omnichannel retailers with commerce media networks
How big is the retail media industry for omnichannel retailers? How many retail media networks are there? Who are the top players in the space?
The retail media market is expanding rapidly, with both e-commerce giants and brick-and-mortar retailers investing heavily in advertising networks.
While online-only platforms may dominate the space, omnichannel retailers like Walmart, Costco, Mediamarkt or B&Q are also leveraging their store networks and first-party data to compete.
For brands and sellers, navigating this landscape—across digital marketplaces, retailer-owned networks, and commerce media platforms—has become increasingly complex. At mimbi, we’ve gathered extensive data to bring transparency to this evolving sector.
Since retail media is a fast-moving space, we invite the community to help us update and refine this database, making it a collaborative resource for all. Right now, you can explore 150+ commerce media networks operated by both online and omnichannel retailers, with publicly available data (last update: March 2025) that you can filter.
If you’d like to contribute, please contact us!
FAQs
Questions and answers about our 2025 Top hybrid retailers with Retail Media Networks list
ContactIn the U.S., hybrid retailers like Walmart are leveraging their brick-and-mortar presence and e-commerce platforms to build powerful retail media networks, competing directly with digital-first players like Amazon.
In Europe, the landscape is highly fragmented, with grocery and omnichannel retailers such as Carrefour and Tesco leading in the FMCG sector, thanks to their ability to combine in-store shopper data with online advertising strategies.
Similarly, regional leaders like MediaMarktSaturn in electronics or Fnac Darty in France are strengthening their retail media offerings by integrating physical store insights with digital targeting.
To date, we track over 150 retail media networks operated by both omnichannel retailers and online pure players.
Hybrid retailers—those with both brick-and-mortar stores and e-commerce platforms—are increasingly investing in retail media, leveraging their first-party data from in-store and online shoppers.
These networks can be powered by in-house technology or solutions from providers like Criteo, Citrus, and Dunnhumby, enabling retailers to monetize their digital and physical ecosystems.
We focus primarily on the US and European markets (top markets are the UK, Germany and France), with partial coverage of LATAM and APAC. Smaller markets are particularly interesting when they are dominated by local retailers that global brands may not necessarily know about. See our full index
For retailers, Retail Media Networks provide a valuable way to monetize customer data and site traffic. For brands or advertisers, Retail Media Networks offer a unique opportunity to reach consumers at critical points in the purchase process, while often providing a more direct attribution of advertising spend to sales.
The data is a mix of technology detected on retailers' websites, data collected from ad tech vendors' websites, and PR and publicly available data. Thanks to the growing retail media community around mimbi, we are getting more and more market insights, that allow us to update data on a monthly basis.
mimbi.io provides a retail media intelligence platform designed to help both brands and agencies better allocate their budgets and inform the next cycle of their advertising strategy. It provides data aggregation to bring together retail media networks, business data and teams in a transparent way.
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Join the mimbi platform now to move faster and break down silos!
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