Google Product Performance Report
The Product Performance View report is a powerful tool provided by Google for Google Shopping advertisers.
It offers comprehensive product performance data for your Google Shopping & PerformanceMax campaigns, including various performance metrics and dimensions that segment these metrics.
This report enables advertisers to gain deep insights into their product performance across multiple dimensions at the SKU level, helping to optimize Google Shopping advertising strategies and improve overall campaign effectiveness in the Google ecosystem.
Key data available
This report includes product information, performance metrics, temporal data, and various segmentation dimensions, providing a detailed view of product performance within Google Shopping campaigns.
Product Information:
-Offer ID (merchant-provided product ID)
-Title
-Brand
-Google Product Category (L1 to L5)
-Product Type (L1 to L5, merchant's own taxonomy)
-Custom Labels (0 to 4)
Performance Metrics:
-Impression
-Clicks
-Click-Through Rate (CTR)
-Conversions
-Conversion Rate
-Conversion Value
Temporal Data:
-Date
-Week
Segmentation Dimensions:
-Marketing Method
-Customer Country Code
...
How to leverage this Google report
This data can be utilized to optimize Google Shopping campaigns, improve product feed quality, gain customer insights, and calculate return on ad spend (ROAS) across various dimensions of your product catalog.
ContactAnalyze performance metrics (CTR, Conversion Rate, ROAS) to identify high and low-performing products.Use insights to adjust bidcs at the product level in your Google Shopping campaigns. Identify products that may benefit from being in separate campaigns or ad groups..
Evaluate performance across different Google product categories and your own product types.Compare brand performance to identify strong performers and areas for improvement in your Google Shopping campaigns.
Use conversion value and click data to calculate accurate return on ad spend for each product, category, or brand in your Google Shopping campaigns.
Analyze performance trends over time using date and week data.Identify seasonal patterns in product performance to inform your Google Shopping campaign scheduling and bidding strategies.
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