Updated: january, 2025

Google Product Best sellers report

The Google Product best sellers report is a powerful tool provided by Google for Google Shopping advertisers.

It offers insights into the best-selling products in various categories and countries, helping merchants understand market trends and optimize their product offerings.

This report is available in both weekly and monthly versions, allowing for short-term and long-term trend analysis.

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Product Demand Report

Rank	Title	Brand	Category	Relative Demand	Demand Change	Inventory Status
1	Ugg Shoes Ugg Tasman	UGG	Apparel & Accessories	VERY_HIGH	FLAT	NOT_IN_INVENTORY
2	UGG Women's Classic Mini	UGG	Apparel & Accessories	VERY_HIGH	RISER	NOT_IN_INVENTORY
3	Crocs Classic	Crocs	Apparel & Accessories	VERY_HIGH	FLAT	NOT_IN_INVENTORY
4	Nike Air Force 1	Nike	Apparel & Accessories	HIGH	FALLER	IN_STOCK
5	Adidas Ultraboost 22	Adidas	Apparel & Accessories	HIGH	RISER	LOW_STOCK
6	Converse Chuck Taylor All Star	Converse	Apparel & Accessories	MEDIUM	FLAT	IN_STOCK
7	Vans Old Skool	Vans	Apparel & Accessories	MEDIUM	RISER	OUT_OF_STOCK

Key data available

This report includes product cluster information, geographic data, category details, inventory status, ranking information, and demand metrics, providing a comprehensive view of best-selling products in the Google Shopping/ Performance Max ecosystem.

Geographic Data:
- Country Code

Product Cluster Information:
- Title
- BrandVariant
- GTINs (Global Trade Item Numbers)

‍Category Information:
- Report Category ID
- Google Product Category (L1 to L5)

Inventory Status:
- Product Inventory Status
- Brand Inventory Status

Ranking Information:
- Entity ID
- Rank
- Previous Rank

Demand Metrics:
- Relative Demand
- Previous Relative Demand
- Relative Demand Change
...‍

How to leverage this Google report

This data can be utilized to optimize product offerings, improve inventory management, and make informed decisions about product listings and promotions in Google Shopping.

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Product offering optimization

Identify best-selling product clusters to focus on in your inventory and marketing efforts.Analyze trends in best-selling products to inform future purchasing decisions.

Category strategy

Understand which categories have the most popular products to inform your category focus and expansion plans.Identify opportunities in categories where you may be underrepresented.

Inventory management

Use inventory status information to ensure you're stocking popular products.Identify missed opportunities where best-selling products are out of stock or not in your inventory.

Competitive analysis

Compare your product offerings to best-selling products in each category.Identify gaps in your product lineup where popular items are missing.

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