Updated: january, 2025

Google Price Competitiveness Report

The Price Competitiveness report is a valuable tool provided by Google for Google Shopping / PerformanceMax advertisers.

It offers daily price benchmark data per country and per product, helping merchants understand how their pricing compares to other merchants selling the same products.

This report enables advertisers to gain insights into their pricing strategies, competitiveness within categories or brands, and overall market positioning in the Google Shopping ecosystem.

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Merchant Product Report

Merchant ID	Content API ID	Title	Brand	Product Type	Google Category	Benchmark Price	Product Price	Country
12345	API789	Premium Coffee Maker	BrewMaster	Appliances > Kitchen	Home & Garden	$199.99	$189.99	US
12345	API790	Wireless Earbuds Pro	SoundTech	Electronics > Audio	Electronics	$149.99	$159.99	US
12345	API791	Organic Face Serum	NatureCare	Beauty > Skincare	Health & Beauty	$45.99	$39.99	US
12345	API792	Smart Watch Elite	TechWear	Electronics > Wearables	Electronics	$299.99	$279.99	US
...

Key data available

This report includes product information, pricing data, merchant identifiers, and various categorization dimensions, providing a detailed view of price competitiveness for products listed in Google Merchant Center.

Merchant Identifiers:
- Aggregator ID (for Multi-Client Accounts)
- Merchant ID

Product Information:
- Content API REST ID
- Title
- BrandOffer ID (merchant-provided product ID)
- Product Type (L1 to L5, merchant's own taxonomy)
- Google Product Category (L1 to L5)

Pricing Data:
- Benchmark Price (amount and currency)
- Product Price (amount and currency)

Geographic Data:
- Report Country Code
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How to leverage this Google report

This data can be utilized to optimize pricing strategies, improve competitiveness, and make informed decisions about product listings and promotions in Google Shopping.

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Pricing strategy optimization

Compare your product prices to the benchmark prices to identify overpriced or underpriced items.Analyze pricing trends across different product categories and brands to inform your overall pricing strategy.

Competitiveness analysis

Evaluate your price competitiveness across different countries and product categories.Identify opportunities to adjust prices to improve your competitive position in specific markets or product segments.

Category and brand analysis

Analyze price competitiveness across different product categories and brands to identify areas of strength or weakness.Use insights to inform category-level or brand-level pricing strategies.

Promotional planning

Use benchmark pricing data to inform promotional strategies, ensuring your sale prices are competitive.Identify products or categories where promotional pricing could significantly improve your competitive position.

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