Criteo
Retail Media Campaign report
The Criteo retail media campaign report provides comprehensive data for advertisers to analyze and optimize their campaign performance.
This report offers detailed insights into various aspects of campaign performance, including budget utilization, ad engagement, sales attribution, and campaign management metrics.
Key data available
Data in this report includes essential metrics such as impressions, clicks, attributed sales, and budget information, offering a comprehensive view of campaign performance and impact.
1/Campaign Performance Metrics:
- Impressions: Number of times ads were displayed
- Clicks: Number of clicks on ads
- Click-through Rate (CTR): Can be calculated from impressions and clicks
- Spend: Total cost including platform fees
2/Sales Attribution:
- Attributed Orders: Number of orders attributed to the ads
- Attributed Sales: Revenue attributed to the ads
- Attributed Units: Number of units sold attributed to the ads
3/Budget Information:
- Budget: Total campaign budget
- Budget Spent: Amount of budget used
- Budget Remaining: Available budget
4/Campaign Details:
- Campaign ID and Name
- Campaign Type (e.g., search, display, sponsored products)
- Start Date and End Date
- Status (e.g., active, paused, ended)
5/Temporal Data:
- Date: Daily performance data
- Created At and Updated At: Campaign creation and last update timestamps
6/Attribution Windows:
- Click Attribution Window
- View Attribution Window
...
How to leverage this Criteo report
This data can be used to optimize campaigns through performance trend analysis, budget allocation adjustments, and strategy refinements based on attribution insights to improve return on ad spend.
Other Criteo reports: Keyword report, Line item report.
Track daily impressions, clicks, and spend to understand campaign reach and engagement.
Calculate and monitor CTR to gauge ad effectiveness.
Analyze attributed orders, sales, and units to measure ROI.
Monitor budget spent and remaining to ensure optimal budget allocation.
Compare spend against attributed sales to calculate ROAS (Return on Ad Spend).
Use campaign status, start date, and end date to manage active campaigns.
Leverage campaign type information to compare performance across different ad formats.
Utilize daily data to identify trends and patterns in performance.
Compare performance across different time periods.
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