Sponsored Products
Bid Calculator
How do placement multipliers influence my Amazon ad bids?
What is AMC audience boosting, and how does it impact my bidding strategy?
Amazon Sponsored Products bidding has become increasingly complex with three powerful bid adjustment levers: dynamic bidding strategies, placement multipliers, and AMC audience boosting.
While these options provide unprecedented targeting precision, they also make it challenging to understand your true maximum bid exposure and how different adjustments compound together.
This Bid Calculator Pro helps advertisers visualize exactly how their base bid can be modified through various combinations of these three levers.
Bid Calculator, and how does it work?
Understanding the compounding effects of bids is crucial for budget control and campaign optimization. Whether you're trying to maintain aggressive positioning in premium placements, target specific audience segments, or simply avoid overbidding, this tool helps you set appropriate base bids by showing you the maximum potential bid in any scenario.
This Bid Calculator Pro helps you visualize exactly how your base bid can be modified through various combinations of three levers. By sliding the adjustment controls, you can instantly see how your initial bid transforms when Amazon applies dynamic bidding (up to ±100%), placement multipliers (up to +900%), and audience boosting (up to +900%) - either individually or in combination.
1/ Bid Strategy (Dynamic Bidding): Dynamic bids - up and down (-100% to +100%) or Dynamic bids - down only (0% to -100%).
2/ Placement Multiplier (0% to +900%): Top of search results (first page)/ Rest of search results /Product page
3/ AMC (Amazon Marketing Cloud) Audience Boosting (0% to +900%)
If you would like to suggest changes or new features, please contact us!
mimbi.io provides a retail media intelligence platform designed to help both brands and agencies better allocate their budgets and inform the next cycle of their advertising strategy. It provides data aggregation to bring together retail media networks, business data and teams in a transparent way.
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