Product Marketing Manager

Are you passionate about driving success for both brands and retailers in the dynamic world of retail media campaigns? Do you have a proven track record of creating and executing effective marketing strategies that resonate with target audiences? If so, we invite you to join our team at mimbi as a Product Marketing Manager.

About Us:

Mimbi is a startup SaaS company dedicated to revolutionizing the way brands manage their retail media campaigns. Our cutting-edge platform empowers brands to optimize their campaigns, reach their target audiences, and maximize their ROI in the ever-evolving retail landscape.

Position Overview:

As a Product Marketing Manager at mimbi, you will play a pivotal role in shaping and executing our product marketing strategies. You will be the bridge between our technology and our clients, effectively communicating the value and benefits of our platform to brands, retailers, and marketing professionals. Your expertise will guide our efforts to position our solution as the go-to choice for retail media campaign management.

Responsibilities:

- Strategic Positioning: Collaborate with cross-functional teams to define and refine the positioning and messaging of our SaaS platform, ensuring it resonates with the target audience and highlights its unique value proposition.
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for product launches and updates, including identifying target segments, crafting messaging, and coordinating marketing activities.
- Market Intelligence: Conduct thorough market research to identify trends, competitive landscape, and customer needs, and use these insights to shape product development and marketing strategies.
- Content Creation: Create compelling and informative content, including blog posts, whitepapers, presentations, and case studies, that educates the market and establishes our thought leadership.
- Sales Enablement: Collaborate with sales teams to develop sales collateral, presentations, and tools that empower them to effectively communicate the value of our solution to prospects and clients.
- Customer Advocacy: Leverage customer success stories and testimonials to showcase the real-world impact of our platform and build strong customer relationships.
- Metrics and Analytics: Define key performance indicators (KPIs) for product marketing efforts, track their performance, and continuously iterate strategies based on data-driven insights.

Qualifications:

- Bachelor's degree in Marketing, Business, or related field (Master's preferred).
- 5 years of experience in product marketing within the SaaS industry, with a strong focus on technology-driven solutions.
- Proven ability to translate technical features into compelling benefits for various audiences.
- Excellent written and verbal communication skills, with the ability to create impactful content.
- Strong project management skills, including the ability to manage multiple initiatives simultaneously.
- Analytical mindset with experience in using data to inform marketing strategies.
- Collaborative nature and ability to work effectively with cross-functional teams.
- Familiarity with retail media campaigns, digital marketing, or related fields is a plus.

Benefits

- Competitive salary and performance-based bonuses.
- Food compensation.
- Health, dental, and vision insurance.
- Flexible work arrangements.
- Opportunities for professional development and growth.
- Collaborative and innovative work environment.
- Company-sponsored events and team-building activities.

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